A hands-on workshop for founders who are serious about owning their brand
Own Your Terms®Building & Protecting Your Brand
Your brand is your business. Most founders build it fast and protect it never — that is, until a cease-and-desist letter, a copycat, or a rejected trademark application forces the issue.
In one afternoon, you'll build your brand from the ground up using AI tools — learning from AI experts and an attorney how to come up with a name you can actually protect — and walk out with a brand guide and legal strategy.
- Date
- September 25, 2026
- Time
- 1:00 – 5:00 PM
- Location
- Playa Vista
Limited seats · One afternoon
§ 01 — Who this is for
Founders and creatives who…
Naming, launching, or rebranding
You're naming a business, launching a new offering, or rebranding — and want it to look and hold up professionally.
Trademarking on the “someday” list
You've been putting off trademarking because the process feels confusing, expensive, or like a “someday” problem.
AI-curious, AI-stuck
You want to use AI tools to move faster on brand identity, but don't know how to prompt for it or where to start.
One afternoon, done right
You'd rather spend one afternoon getting this right than months untangling it later.
§ 02 — Why this workshop
The usual path
Most branding workshops teach you to design.
Most legal content teaches you to file.
Almost nobody walks you through both in the right order — which matters, because the order is exactly where founders get burned. Name a business, fall in love with a logo, spend money on merch and a website… and then find out the name conflicts with an existing mark, or the class codes were wrong, or there was never a contract protecting who owns the IP in the first place.
This workshop flips that: legal thinking before the brand is final.
You'll learn how to think about trademark conflicts and legal protection before you finalize your brand — so the brand guide and name you walk out with are ones you can actually build a business on.
§ 03 — What you'll walk away with
Leave with the brand and the paperwork behind it.
A complete brand guide, built with AI
In your desired voice and visual direction, with brand assets — organized so you can easily use it for every future product, service, and marketing plan to promote consistent brand recognition.
Trademark clarity
A clear understanding of why and when to trademark, how to select and differentiate your classes, and how to run your own preliminary conflict searches.
The legal language, straight
Contract language, licensing terms, and cease-and-desist basics you need once your brand is built and filed.
Experts in the room
Direct access to AI and legal experts for questions — live, in the room, while you're actually building.
§ 04 — Reserve your seat
$497
One afternoon · Brand guide + legal strategy in hand
A note on the legal sessions: these are educational, built to help you understand the process and ask better questions — not a substitute for advice on your specific situation. Attending the workshop does not create any attorney-client relationship.